Wednesday, April 30, 2008

No. 5 May 2008


After the May 21, 2007 announcement that Kioritz Corp. (Echo’s parent) and Shindaiwa were forming an alliance to seek operational and product synergies, I assumed that it would not be long before a more formal union was announced. Eleven months later, on April 14, 2008, Kioritz and Shindaiwa announced plans “to form a joint holding company which will own and operated the two companies (Echo and Shindaiwa.”)

The announcement went on to say that “Selective trading of existing products has already started and joint development and advanced engineering will commence soon. The companies have also begun cooperation on various operational matters including purchasing, production, computer systems, and logistics.”

“Existing shares of Kioritz and Shindaiwa common stock will be exchanged for shares of the newly formed holding company on or about December 1, 2008.”

So if it sounds like a merger, and looks like a merger, then I’m going to call it a merger of two strong companies with two strong brand names. And because of this merger, the support, the products and the strength of the brand names will only become stronger.

I hope we’ll be seeing more “strategic alliances,” “mergers” and “joint ventures” in the future that are crafted as carefully as this one appears to have been. If it strengthens the industry, it will receive my vote of support.

In Jim Citrin’s Blog “Leadership By Example,” he recently wrote about “the importance of having a small group of professional and personal relationships to serve as your sounding board, brain trust or personal board of directors.”

Citrin went on to say: “Students of leadership and history know that this advice isn't new. From Alexander the Great to Elizabeth I to Andrew Carnegie, many of the most successful people have created small circles of trusted people to help them think through important issues.”

“Napoleon Hill, the great-grandfather of the motivational movement, coined the term ‘Master Mind group’ to describe this strategy. After working closely with steel magnate Carnegie for over two decades, Hill wrote in his seminal work ‘Think and Grow Rich’ that one of the keys to Carnegie's success was relying on his personal network to challenge key assumptions, develop alternative courses of action, and support him in his strategy development and decision-making.”

“The benefits of building your own personal board of directors are both professional and psychological, as your advisors will not only help keep you on the right track but also become invested in your success. So how do you go about building your board, and how can it help?”

“It's advisable to build a group that consists of people both inside and outside your own organization. You can speak to them individually or host quarterly or annual dinners to bring them together.”

“Ask yourself these questions: Who are the mentors that have helped support you so far? Which friends or family members have been most consistently accurate and dispassionate with their advice over time? Who are the most respected analysts, journalists, or consultants that cover your industry? How can you be helpful to them so that they in turn are motivated to be helpful to you? Who are the few people you should inform of your recent successes?”

“The more you find these people and figure out how to be valuable to them, the more they'll become invaluable to you. Ask them to review an assessment of your own strengths, weaknesses, and action plans, imploring them to be honest and direct. Getting valuable advice can literally change the course of your career and life.”

Rodney Rom from Rom’s Reworks in Butler, MO, liked the quote in February’s AD column from Denzel Washington’s mother about what is truly important in our daily lives. Rom shared his father’s philosophy that Rodney still lives by today: “No matter how many material possessions you accumulate in your lifetime, the only thing you will ever truly own is your reputation.” Thanks for sharing your father’s words of wisdom, Rodney.

Is there a family philosophy or thought that guides how you live your life or run your business? Send it to my email address with your contact information and I’ll share some of the best with the rest of our OPE Magazine readers. Perhaps it will also be an inspiration to other readers.

Wednesday, April 2, 2008

No. 4 April 2008


Did you know Sears is considering selling some of it’s best known brands – Craftsman® , DieHard®, Kenmore® and Lands’ End® – through retailers beyond it’s nearly 3,800 US and Canadian stores?

Imagine walking into a Lowe’s or Home Depot and seeing Craftsman outdoor power equipment in the OPE section. Or going into your local Goodyear Tire store or even a Wal-Mart to buy a DieHard battery. Or visiting your local Best Buy store and buying a Kenmore refrigerator.

Here’s what Sears Chairman Eddie Lampert recently had to say about this new strategy.

“One of our most important resources is the great brands we own, in particular DieHard, Craftsman, Kenmore, and Lands’ End,” said Sears Chairman Edward S. Lampert in a letter to shareholders. “All four of these brands have significant equity with customers and provide tremendous opportunity for value creation.”

The move to sell Sears brands through other retailers “is an opportunity for us to rethink our brand distribution strategy to create value,” said Lampert.

Lampert went on to explain that DieHard “leads in customer recognition among car battery brands by a wide margin, but it lags dramatically in market share . . . due to fewer points of distribution.”

DieHard batteries are only sold today in Sears automotive departments, while competing batteries are sold at thousands of locations nationwide, many of which are more conveniently located for customers. Some analysts see this as an admission that Sears’ primary distribution channel, its stores, are hopelessly broken.

In 2007, Sears deployed $4.3 billion in capital: $3.5 billion went to share repurchases and debt reduction, while only $580 million was reinvested in the business.

On the other hand, Wal-Mart invested $14.9 billion into its stores and business in 2007.

Successful retailers start with a winning store operating model as the core to build from, and then follow with brand and channel extension.

This is not the Sears strategy and it shows. In 2007, Sears had dreadful sales performance and a 41% drop in earnings.

Sears does have lots of staying power and cash, however, so it will be interesting to follow how successful their brand extension strategy will be. And which retailers will end up selling one or more of these four strong Sears’ consumer brands.

I wanted to share a few of Warren Buffett’s comments from his annual Chairman’s Letter to the Shareholders of Berkshire Hathaway, Inc., found in the Berkshire Hathaway 2007 Annual Report. His annual letter is always enlightening and great fun to read.

In mentioning the current problems affecting financial institutions, Mr. Buffet quoted John Stumpf, CEO of Wells Fargo, as aptly dissecting the recent behavior of many financial lenders: “It is interesting that the industry has invented new ways to lose money when the old ways seemed to work just fine.”

In further comments about the current financial situation, Mr. Buffett said: “You may recall a 2003 Silicon Valley bumper sticker that implored ‘Please, God, Just One More Bubble.’ Unfortunately, this wish was promptly granted as just about all Americans came to believe that house prices would forever rise. That conviction made a borrower’s income and cash equity seem unimportant to lenders, who shoveled out money, confident that HPA – house price appreciation – would cure all problems. You can only learn who has been swimming naked when the tide goes out – and what we are witnessing at some of our largest financial institutions is an ugly sight.”

On acquisitions, Mr. Buffett said “To date, Dexter (a shoe company) is the worst deal that I’ve ever made. But I’ll make more mistakes in the future – you can bet on that. A line from Bobby Bare’s country song explains what too often happens with acquisitions: ‘I’ve never gone to bed with an ugly woman, but I’ve sure woke up with a few.’”

Leading into a section on his insurance companies, Mr. Buffett wrote about “the best anecdote I’ve heard during the current presidential campaign. Mitt Romney asked his wife Anne, ‘When we were young, did you ever in your wildest dreams think I might be president?’ To which she replied, ‘Honey, you weren’t in my wildest dreams.’” So there…

I highly recommend, as I did last year, that you read all of Mr. Buffett’s Letter to the Shareholders of Berkshire Hathaway in the 2007 Annual Report. You can read it here: www.berkshirehathaway.com/letters/2007ltr.pdf