
Harvey Mackay tells this story about Anne Mulcahy when she was asked by Fortune Magazine what was the best
advice she had ever received in business?
She said, “It occurred at a breakfast meeting in Dallas, to which she
had invited a group of business leaders.”
Mackay continued, “One of them, a plainspoken, self-made, streetwise
guy, came up to Mulcahy and said: ‘When everything gets really complicated and
you feel overwhelmed, think about it this way.
You gotta do three things. First
get the cow out of the ditch. Second,
find out how the cow got into the ditch.
Third, make sure you do whatever it takes so the cow doesn’t go back
into the ditch again.’” If you break
that thought process down, it covers just about any situation you can think of. Think about it.
We all admire elite athletes, for many different reasons. Dr. David Yukelson from Penn State University
recently published a list of key characteristics associated with mentally tough
elite athletes. The attributes Dr.
Yukelson describes also work well for business people, no matter what business
they are in. Yukelson's four attributes
are:
- "Self-Belief - Having an unshakable belief in one's ability to achieve competitive goals.
- Motivated - Having an insatiable desire and internalized motivation to succeed.
- Focused - Remain fully focused on the task at hand in the face of distraction.
- Composed/Handle Pressure - Ability to regain psychological control and thrive on pressure."
These are not easy attributes for anyone to attain. That's why not everyone is an elite athlete. But a little practice on your part will help you be better prepared to take on the challenges that constantly arise in your own business.
There is a poem called The Victor
about mind over matter (i.e. mental toughness), often attributed to C.W.
Longenecker. What does “mental toughness”
mean? Harvey MacKay defines it as:
"conditioning your mind to think confidently and being able to overcome
frustration." Some people believe
that mental conditioning is as important as physical conditioning. We've all seen a team "rise to the
occasion" and win a game that no one gave them a chance of winning. We point to our forehead and say it was
"mind over matter." A win that
came about because one team believed more than the other that they could win
the game. And they did. So can you.
But only if you believe. C.W.
Longenecker’s poem The Victor
follows:
If you think you are beaten, you are.
If you think you dare not, you don’t.
If you like to win but think you can’t, it’s almost a cinch you won’t.
If you like to win but think you can’t, it’s almost a cinch you won’t.
If you think you’ll lose, you’re lost.
For out in the world we find success begins with a fellow’s will.
It’s all in the state of mind.
For out in the world we find success begins with a fellow’s will.
It’s all in the state of mind.
If you think you’re outclassed, you are.
You’ve got to think high to rise.
You’ve got to be sure of yourself before you ever can win the prize.
You’ve got to think high to rise.
You’ve got to be sure of yourself before you ever can win the prize.
Life’s battles don’t always go to the stronger
or faster man,
But sooner or later, the man who wins
Is the man who thinks he can!
But sooner or later, the man who wins
Is the man who thinks he can!